CAUTION – Below Analytics Definitions are meant for 2-eyes only! If you are a geek, please proceed to the Geeky Analytic Definitions page.

  • scorecards

    a list that benchmarks an organizations key performance indicators to some predetermined goals.

  • time series

    a data set that has variation due to changes over time

  • a/b testing

    to test a marketing tactic where a control sample is compared to a test sample in order to improve response rates.

  • cross sell

    selling a product from your portfolio to an existing customer that has yet to purchase said product.

  • text mining

    the process of determining valuable information from (often un-structured) text

  • multivariate testing

    to test marketing tactics where a control sample is compared to a test sample in order to improve response rates.

  • classification tree

    non-linear model used to predict membership of observations in the classes of a categorical dependent variable based on several variables.

  • data mining

    a process that explores large amounts of data in search for consistent patterns or relationships between variables/observations.

  • customer segmentation

    identifying distinct customer groups or clusters that view your positioning in a similar way.

Statsoft.com is a great source for definitions, check out theirĀ statistics glossary.