CAUTION – Below Analytics Definitions are meant for 2-eyes only! If you are a geek, please proceed to the Geeky Analytic Definitions page.

  • a/b testing

    to test a marketing tactic where a control sample is compared to a test sample in order to improve response rates.

  • classification tree

    non-linear model used to predict membership of observations in the classes of a categorical dependent variable based on several variables.

  • cross sell

    selling a product from your portfolio to an existing customer that has yet to purchase said product.

  • regression tree

    non-linear model explanatory variables to explain one continuous dependent variable.

  • time series

    a data set that has variation due to changes over time

  • decision trees

    visual representation of interdependent decisions and their consequences.

  • dashboards

    a user interface that displays key performance indicators of an employees relevant operations.

  • predictive analytics

    branch of business analytics aimed at uncovering causal relationships between variables for prediction.

  • multivariate testing

    to test marketing tactics where a control sample is compared to a test sample in order to improve response rates.

Statsoft.com is a great source for definitions, check out theirĀ statistics glossary.