CAUTION – Below Analytics Definitions are meant for 2-eyes only! If you are a geek, please proceed to the Geeky Analytic Definitions page.
to test marketing tactics where a control sample is compared to a test sample in order to improve response rates.
non-linear model explanatory variables to explain one continuous dependent variable.
a user interface that displays key performance indicators of an employees relevant operations.
study of strategic and interdependent choice among more than one person (company).
branch of business analytics aimed at uncovering causal relationships between variables for prediction.
creating groups or clusters of observations that are different across groups, yet similar within groups.
linear model of explanatory variables that explains one continuous dependent variable.
a process that explores large amounts of data in search for consistent patterns or relationships between variables/observations.
a data set that has variation due to changes over time
Statsoft.com is a great source for definitions, check out their statistics glossary.