CAUTION – Below Analytics Definitions are meant for 2-eyes only! If you are a geek, please proceed to the Geeky Analytic Definitions page.
the art and science of leveraging data across multiple organizations and people to improve business decision making.
the process of determining valuable information from (often un-structured) text
a data set that has variation due to changes over time
a list that benchmarks an organizations key performance indicators to some predetermined goals.
creating groups or clusters of observations that are different across groups, yet similar within groups.
linear model of explanatory variables that explains one continuous dependent variable.
a process that explores large amounts of data in search for consistent patterns or relationships between variables/observations.
study of strategic and interdependent choice among more than one person (company).
to test a marketing tactic where a control sample is compared to a test sample in order to improve response rates.
Statsoft.com is a great source for definitions, check out their statistics glossary.