CAUTION – Below Analytics Definitions are meant for 2-eyes only! If you are a geek, please proceed to the Geeky Analytic Definitions page.
to test a marketing tactic where a control sample is compared to a test sample in order to improve response rates.
non-linear model used to predict membership of observations in the classes of a categorical dependent variable based on several variables.
selling a product from your portfolio to an existing customer that has yet to purchase said product.
non-linear model explanatory variables to explain one continuous dependent variable.
a data set that has variation due to changes over time
visual representation of interdependent decisions and their consequences.
a user interface that displays key performance indicators of an employees relevant operations.
branch of business analytics aimed at uncovering causal relationships between variables for prediction.
to test marketing tactics where a control sample is compared to a test sample in order to improve response rates.
Statsoft.com is a great source for definitions, check out their statistics glossary.