CAUTION – Below Analytics Definitions are meant for 2-eyes only! If you are a geek, please proceed to the Geeky Analytic Definitions page.
non-linear model used to predict membership of observations in the classes of a categorical dependent variable based on several variables.
creating groups or clusters of observations that are different across groups, yet similar within groups.
selling a product from your portfolio to an existing customer that has yet to purchase said product.
the art and science of leveraging data across multiple organizations and people to improve business decision making.
to test a marketing tactic where a control sample is compared to a test sample in order to improve response rates.
non-linear model explanatory variables to explain one continuous dependent variable.
the process of determining valuable information from (often un-structured) text
study of strategic and interdependent choice among more than one person (company).
identifying distinct customer groups or clusters that view your positioning in a similar way.
Statsoft.com is a great source for definitions, check out their statistics glossary.