CAUTION – Below Analytics Definitions are meant for 2-eyes only! If you are a geek, please proceed to the Geeky Analytic Definitions page.
a list that benchmarks an organizations key performance indicators to some predetermined goals.
a data set that has variation due to changes over time
to test a marketing tactic where a control sample is compared to a test sample in order to improve response rates.
selling a product from your portfolio to an existing customer that has yet to purchase said product.
the process of determining valuable information from (often un-structured) text
to test marketing tactics where a control sample is compared to a test sample in order to improve response rates.
non-linear model used to predict membership of observations in the classes of a categorical dependent variable based on several variables.
a process that explores large amounts of data in search for consistent patterns or relationships between variables/observations.
identifying distinct customer groups or clusters that view your positioning in a similar way.
Statsoft.com is a great source for definitions, check out their statistics glossary.