CAUTION – Below Analytics Definitions are meant for 2-eyes only! If you are a geek, please proceed to the Geeky Analytic Definitions page.

  • multivariate testing

    to test marketing tactics where a control sample is compared to a test sample in order to improve response rates.

  • regression tree

    non-linear model explanatory variables to explain one continuous dependent variable.

  • dashboards

    a user interface that displays key performance indicators of an employees relevant operations.

  • game theory

    study of strategic and interdependent choice among more than one person (company).

  • predictive analytics

    branch of business analytics aimed at uncovering causal relationships between variables for prediction.

  • cluster analysis

    creating groups or clusters of observations that are different across groups, yet similar within groups.

  • regression

    linear model of explanatory variables that explains one continuous dependent variable.

  • data mining

    a process that explores large amounts of data in search for consistent patterns or relationships between variables/observations.

  • time series

    a data set that has variation due to changes over time

Statsoft.com is a great source for definitions, check out theirĀ statistics glossary.